Email Marketing Blog
Viral Marketing vs. In-Person Marketing
Every business naturally wants to have a successful marketing campaign, but the sheer number of options can be overwhelming. Is a viral marketing campaign right for your business? Is it better to go with in-person marketing? Is there a difference between the two? We will take a look at what separates the two as well […]
Read more...How to Implement Discount Generators without Ripping Yourself Off
Business owners can use a variety of different techniques and marketing strategies for attracting attention and gaining subscribers to their businesses. One of the most common techniques used today is to offer a discount. On the surface, it certainly seems as though offering a discount would be a great way to accomplish your marketing goals. […]
Read more...How to Re-Engage Inactive Email Subscribers
Have your email subscribers fallen asleep? If so, you shouldn’t feel alone. Studies indicate that most people lose about 25 percent of their email subscriber list annually. While it may be fairly common, that does not mean that you have to simply accept it. A certain amount of loss may be inevitable due to the […]
Read more...Subject Lines: How Important Are They, Really?
While many people tend to focus on the content of an email marketing message, in reality, the most important element is the subject line. Yet, despite the fact that the subject line is the first thing that your recipient will see, it is the one factor that is often ignored the most. Why Are Subject […]
Read more...Why Your E-mails Keep Getting Trashed
When sending out marketing emails, it’s often frustrating to watch as nobody opens the email or clicks through to visit your website. While this is a common problem people face, with a little hard work, you can increase your conversion rates drastically. Luckily, if you develop a long-term strategy and can commit to making minor […]
Read more...